Social Media

A Quick Guide on How to Increase Engagement on Instagram

Instagram is one of the most popular social media platforms in the world, with over a billion active users. It has become an essential tool for businesses, influencers, and individuals to connect with their audience and increase engagement. However, with so much content available on the platform, it can be challenging to stand out and gain followers on Instagram. In this comprehensive guide, we will provide you with tips and strategies on how to increase engagement on Instagram and outrank your competitors.

Best Tips To Increase Engagement on Instagram

Post High-Quality Content

Posting high-quality content is the key to increasing engagement on Instagram. Make sure your posts are relevant to your audience. Here are some tips for posting high-quality content:

  • Use a Mix of Photos, Videos, and Stories: Using a variety of content types keeps your feed interesting and engages your followers. Share photos and videos that showcase your products or services, behind-the-scenes glimpses, and fun moments that show your personality.
  • Use Instagram’s Editing Tools: Instagram has a range of editing tools that allow you to enhance your images and videos. Experiment with filters, brightness, contrast, and saturation to make your posts stand out.
  • Use Captions: Captions are an excellent way to provide context to your posts and engage your followers. Use captions to tell a story, ask a question, or provide useful information to your followers.

 Use Hashtags

Using hashtags is a great way to increase the views of your Instagram posts and visibility. Hashtags are like keywords that make it easier for people to find your posts. Following are some tricks to use hashtags effectively:

  • Use Relevant Hashtags: Use hashtags that are relevant to your niche and target audience. Find trending and popular hashtags in your industry and use them in your posts. Use a Mix of Popular and Niche.
  • Hashtags: Using popular hashtags increases the visibility of your posts, but using niche hashtags makes it easier for your target audience to find your posts.
  • Use Branded Hashtags: Branded hashtags are unique to your brand and help increase brand awareness. Encourage your followers to use your branded hashtags in their posts to increase engagement.

Engage with Your Audience

Engaging with your audience is essential to increase engagement on Instagram. Respond to comments, like and share other people’s posts, and use Instagram’s features like polls and questions to encourage interaction. Here are some tips to engage with your audience:

  • Respond to Comments: Responding to comments shows your followers that you care about their opinions and value their feedback. Answer comments promptly and encourage conversations.
  • Like and Share Other People’s Posts: Liking and sharing other people’s posts shows that you are interested in their content and helps build relationships with other Instagram users.
  • Use Instagram’s Features: Instagram has many features like polls, questions, and quizzes that you can use to engage your audience. Use these features to ask your followers for feedback, opinions, or ideas.

Use Instagram Stories

Instagram Stories are the best way to increase engagement on your profile. They appear at the top of the Instagram feed and have become an incredibly popular feature of the platform. Not only do they allow you to share more personal and casual content with your followers, but they also offer a lot of interactive features that encourage engagement.

For example, you can use Instagram polls, questions, and quizzes to ask your followers for their opinions and feedback. This is a great way to encourage two-way communication with your audience and to make them feel like they’re a part of your brand. You can also use Instagram Stories to promote your posts, run flash sales or giveaways, and share behind-the-scenes content.

Collaborate with Other Brands and Influencers

Collaborating with other brands and influencers is a great way to reach new audiences and increase engagement on your profile. By working together, you can share each other’s content, tag each other in posts, and cross-promote your profiles.

When choosing partners to collaborate with, make sure they have a similar target audience to yours and that their values align with your brand. You want to make sure that your collaboration feels natural and authentic to your followers.

Use Instagram Ads

Finally, consider using Instagram ads to increase engagement on your profile. Instagram ads can be targeted to specific audiences based on demographics, interests, and behaviors. This means that you can reach people who are likely to be interested in your brand and who are more likely to engage with your posts.

There are a variety of ad formats to choose from, including photo ads, video ads, carousel ads, and more. You can also choose from a variety of objectives, such as increasing brand awareness, driving traffic to your website, or increasing post engagement.


Increasing engagement on Instagram is essential for building a strong brand and growing your following. By implementing the strategies outlined in this article, you can encourage your followers to like, comment, and share your posts, and create a community around your brand.

Remember, the key to increasing engagement on Instagram is to be authentic, consistent, and engaging. Post high-quality content regularly, interact with your followers and use all of the features that Instagram has to offer. With time and effort, you can build a loyal following and increase engagement on your profile.