Shopify SEO: 7 Keys to Boosting Your Online Store’s Rankings

If you run an online store on Shopify, getting found by potential customers through search engines like Google is super important. This is called search engine optimization, or SEO for short. Improving your Shopify store’s SEO can bring you more visitors and sales. 

A Shopify SEO expert in India helps brands improve their site ranking by implementing the latest techniques. Here are 7 big keys to do this well, with several simple tips under each main point.

Techniques To Improve Shopify Site SEO

Keyword Research is the First

Doing good research upfront into the right keywords is the absolute foundation for SEO success. You need to know exactly what terms to carefully work into your site to show up for the queries potential buyers use. Handy tools analyze search data to recommend relevant keywords with a good balance of popularity and competitiveness. Just make a nice list, then seamlessly sprinkle in those terms wherever it makes sense rather than going overboard.

  • Figure out what words/phrases your audience uses when searching for your products

  • Make a list of these important keywords to guide your optimization efforts

  • There are neat keyword tools that can suggest relevant terms and show search volumes

  • Focus on words with decent search traffic but not crazy competition

  • Avoid awkward keyword stuffing, and use terms naturally in your content

Optimize Your Product Pages

Every individual product page on your Shopify site is a prime opportunity to rank for certain keywords and get visibility in search results. Carefully craft the page title to both appeal to searchers and contain your target keyword. Same for the main image file name and description. Build out a bunch of unique description text covering all the key details and wisely using your keywords. And customer reviews create extra keyword-friendly content.

  • Each product page should target a specific meaningful keyword in its title/description

  • Write very descriptive page titles that entice clicks using your keywords

  • Main image file names and alt text should include your target keyword

  • Add plenty of original product description copy working in keywords naturally

  • Allow customer reviews as they build helpful keyword-rich content

Technical SEO Housekeeping

Even with stellar content, technical SEO problems like slow loading times or broken links can really hamper your search rankings. Use site auditing tools to identify and clean up any lingering issues. Submit an XML sitemap to Google so they understand your full site structure. Change ugly default URLs to simple descriptive keyword-rich versions. And get free stat tracking via Google Analytics to measure effectiveness.

  • Ensure your pages load quickly with no errors by running site audits

  • Fix any broken links, missing images, redirect chains or other issues

  • Submit an XML sitemap listing all your pages to search engines

  • Use simple descriptive URLs like, not random strings

  • Set up free Google Analytics to monitor and improve your SEO performance

Sharpen Your Content Strategy

A focused content creation strategy is an SEO powerhouse. An active blog with detailed articles containing tons of useful information lets you rank for more keywords. Work hard on on-page content optimization with headings, formatting, and internal linking structure. Even transcribe your video or audio content into text postings. Publishing frequent quality pieces drives more organic traffic over time.

  • Blog regularly with in-depth articles jam-packed with valuable info

  • Cover topics and keywords your audience cares about in these posts

  • Use on-page optimization like H1/H2 headings, bold, and bullet points effectively

  • Build internal links between your pages to spread ranking power

  • Transcribe videos/podcasts and post them as added content assets

Encourage Earning Links

At the end of the day, one of Google’s core ranking factors is the number and quality of other websites that link over to yours. Build a stream of these valuable backlinks through guest posting contributions, customer/partner outreach, listing your site with relevant directory listings, and creating shareable “link bait” assets. But always avoid any shady link-buying schemes that can penalize you. Additionally, Shopify data migration services with SEO expertise can help you get reputable links. 

  • Reach out for contributions to respected publications in your industry

  • Ask customers, partners, influencers to link to your pages from their sites

  • Promote linkable assets like deep guides, tools, calculators, visualizations

  • List your company in relevant online directories and citations with a link

  • Monitor your link profile and work to remove any low-quality links

Make Your Website Super Duper Easy

Making your website easy for everyone to use is key for good search rankings and sales. If your site is confusing, visitors will leave quickly. But if it’s simple to navigate, they will stay and buy. Use clear menu names and categories, add filters like size and color, and have a search box that helps users find products easily. Making your store user-friendly is essential for SEO success.

  • When somebody comes to your website, it needs to be crazy easy for them to find what they want to buy

  • If your site is confusing or has a bad setup, people will quickly leave without buying anything at all

  • Make sure the different sections your products are split into have straightforward names that make total sense

  • Include options that let shoppers easily narrow down products by things like size, color, how much they cost

  • Have a search box right up front that automatically suggests matching products as someone starts typing

Be Patient and Never Give Up

When doing SEO for your Shopify website, patience is key. SEO takes time, and you won’t see instant results. Search engines like Google are slow to reward new or sporadically updated sites. It usually takes 6 months to a year of consistent effort to see significant improvements. The top-ranking sites achieve their status through years of persistent SEO work.

  • SEO is a super duper long game that takes tons and tons of patience over many months and years

  • You can’t just make some small changes today and magically expect to get totally free zillions of visitors tomorrow

  • Search engines like Google are very hesitant to quickly start trusting and rewarding brand new websites

  • It usually takes at least 6 months to 1 year of continually working on SEO before you start seeing big results

  • The websites doing the absolute best are ones that never stopped doing SEO for years and slowly building up

Final Thoughts

With persistent work optimizing each of these 7 pillars, your Shopify store can gradually increase search engine rankings for your targeted keywords. More visibility brings more potential buyers to your products, driving sales and growth. SEO is a long game, not an overnight miracle; thus, with Shopify, SEO experts from MakkPress Technologies can be a more practical solution in India. 


MakkPress Technologies is an eCommerce marketing agency specializing in boosting the brand’s online presence with top SEO strategies, design, marketing, and more.